
Stop Treating Art Like a Hobby if You Want to Survive
Let's just say it: Australian culture doesn't value the arts.
We consume it. We binge it. We use it to cope.
But we don't fund it, we don't back it, and we sure as hell don't treat it like the serious industry it is.
This isn't just a government problem. It runs deeper than that, into the bones of how we're raised, trained, and told to operate.

The Impact of Emotional Storytelling in B2B Brand Films: Connecting with Your Audience on a Deeper Level
In the world of B2B marketing, emotions may not be the first thing that comes to mind. However, the power of emotional storytelling should not be underestimated.