The Making of Our Latest Elders Real Estate Riverland Commercial

In our most recent collaboration with Elders Real Estate Riverland, we went back to basics, creating a commercial introducing the team to the Riverland Community.

After four successful campaigns, the most popular being the beloved "Old Mate" series, the Elders team wanted to reconnect with the community, especially after welcoming several new members to their ranks. The concept for the new commercial was simple yet impactful: a narrative told through the reflective voice of an older man, illustrating how Elders Real Estate Riverland can guide individuals and families through every life stage. The message was designed to resonate not only with investors but also with first-time buyers.

Creating this commercial was no small task. The script and preparation took three weeks, with the final script receiving the full endorsement of the Elders team. Originally, we planned to hire actors for the roles, but as we neared the end of pre-production, we decided to keep the focus on the agents themselves.

Filming took place over a single day, scattered across the beautiful Riverland. Each Elders team member stepped up, performing in different sections of the commercial. The day was filled with drone and camera crane work, capturing the perfect shots for our narrative.

Post-production brought Kieran Thomas McNamara into Star Avenue Studios to record the touching voice-over that threads the commercial together.

We are proud of this collaboration and look forward to sharing more engaging and creative storytelling with you.

If you want to elevate your company's brand and engage your customers with captivating narratives, don't hesitate to contact us today.

Stay tuned to this blog for more behind-the-scenes insights and updates on our projects.