Our video production and marketing company was commissioned by Elders Real Estate Riverland to create a series of TV commercials that would leave a lasting impression and generate buzz around their business. Taking into account the older demographic of Riverland, South Australia, our goal was to develop a concept that would resonate with the target market and effectively promote the real estate services offered by Elders.

Approach

In close collaboration with the team at Elders Real Estate Riverland, we worked on crafting a narrative that would be showcased across four distinct commercials. Our creative process involved extensive brainstorming, refining, and aligning the concept with the client's objectives and target audience.

We designed the commercials to be visually appealing, emotionally engaging, and easy to understand for the older demographic. This approach allowed us to communicate the value proposition of Elders Real Estate Riverland effectively and create a strong connection with potential clients.

Production

The production phase involved a two-day filming schedule at various locations that reflected the essence of Riverland and its real estate offerings. Our team of experienced professionals ensured that every aspect of the production was executed seamlessly, from scouting suitable locations and coordinating with the client to capturing high-quality footage and managing the logistics.